References available upon request.
Born and raised in Chico, CA, I have left and come back twice. I love this part of the North Valley and am proud to consider this my home. I have worked over the years to promote what makes the North Valley great through various media, and invested myself to help the community achieve this goal.
My skills include developing content through writing, photography, communications, and event planning. Other job skills include grantwriting, front-end web management, email newsletters, videography, and drone photography.
I've worked in a few different industries, with the most recent being solar, which combined my love for community eco-solutions with communication and development of resources to promote alternative energy.
I also have a strong background in nutrition science, and am experienced as a health educator, leading biometric screenings in corporate environments.
Marketing Content Specialist. Alternative Energy Systems Inc.
1/2017 - 9/2019
Developing content for marketing and company use, including copywriting, photography, videography, and print materials.
Social media: Facebook, Twitter, Instagram, LinkedIn, Google+, Yelp
Blog development for website.
Website management (UI/UX).
Event coordination, both internal and public-facing.
Print materials for events and publication.
Favorite new skill: marketing drone pilot!
Team Lead, Health Educator, Biometric Screener. Interactive Health, Health Solutions, Wellness Corporate Solutions.
1/2014 - 2/2017
Led biometric screening events at various corporate locations, transporting equipment and supervising setup and breakdown, communicating with and leading the team, and working various stations as needed to manage flow.
Data, paperwork, and coaching met HIPAA and PHI.
Conducted initial anthropometric exams on participants, including measuring blood pressure, body composition, height, weight, and waist circumference as well as calculating BMI for point of reference in annual screenings and to help identify potential health conditions relevant to their individual results.
Educated participants at events about conditions custom to results, including blood glucose, cholesterol, and other biometric data.
Content Developer, Copywriter. ImprovementDirect.com (Build.com).
2/2007 - 3/2009
Exceeded the goal of online publication of a dozen articles weekly to build our content database, producing both technical and marketing content, such as how-to articles, buyers guides, offer disclosures, legal information, technical writing, and project proposals.
Grew the content team from one to five people including two staff copywriters and two college interns.
Built content database to promote higher page rankings using informed placement of SEO and rewriting brand-produced verbiage.
Initiated “eco” category; defining the eco parameters and working directly with WaterSense and Energy Star.
Produced the first three Eco Home Improvement webisode series.
Marketing & Promotions Specialist. York Publishing.
2/2002 - 10/2005
Marketing and Promotions Specialist for Videomaker and Smart TV & Sound magazines:
Developed marketing copy and content for web and print.
Created email campaigns, including writing HTML/CSS, design elements, deployment, tracking, list management, and managed mail-merges including multiple-piece mailers.
Coordinated events, including semi-annual Expo trade shows and a week-long cruise workshop in the Caribbean for videographers.
Designed marketing materials.
Marketing Coordinator. CyberEd Inc., a PLATO Learning company.
4/2000 - 10/2001
Marketing Coordinator for educational software company:
Developed print campaigns for an educational software company producing interactive biology and chemistry software for high school students.
Supervision of a graphic designer.
Event coordinator to promote company trade show presence.
Technical writing to accompany product (educational software).
DJI Spark drone
Freelance Writing and Content.
1/1998 - Present
Columnist, reviewer, feature writer, and photographer.
Content developer (copywriting and editing) for web marketing and front/middle-end web design and programming (HTML/CSS).
Some publications include:
North State Parent (10/2013 – 2/2014)
Chico New & Review (1/1998 – 6/2006)
Chico Enterprise-Record (3/1999 – 3/2001)
The Synthesis (5/1998 – 8/1998)
Some clients include:
Butte Humane Society
United Way of Butte & Glenn Counties
Gary Bess Associates
California State University, Chico.
1/2011 - 5/2013
Bachelors of Science, Nutrition and Food Science - Dietetics
Externship at PASSAGES.
Internship at Center of Nutrition and Activities Promotion.
Qualitative research regarding those impacted by food allergies.
Researched nutritional supplement, curcumin,.
Conducted a diet-based case study.
Developed a theory-based motivational nutrition intervention.
Developed recipe for and market-tested of a gluten-free pretzel.
Created rotating production and customer menus.